Switch – Branding
Switch is a fitness program developed by Xpressfit Academy.
The brief was to come up with an identity that represented exactly what the program does, which is switching from one fitness regime to another.
The next part of the brief was to come up with a design that served two purposes. Switch would need to be designed to suit the already established Xpressfit brand.
The second purpose was also to give switch a separate identity to xpressfit, so that the program be used by other fitness instructors without an affiliation to xpressfit.
CLIENT Xpressfit Academy